Why Your Small Business Needs Marketing

“Marketing is Just an Expense”

Many of the small businesses that I have worked with are really good at what they do. They run their operation well and provide a quality product or service to their customers; and most importantly, their customers love the widget (product or service).

But having a great widget is only part of any business. Without having a strategy or a marketing management process, no one will learn about the widget. For many small businesses, marketing is an afterthought; a foreign concept that is perceived as an expense. When done incorrectly, that's an accurate statement. But when a marketing strategy comes to life and is implemented correctly, there will be a positive ROI.

What is Marketing?

The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

In short, Marketing is communicating and distributing the value of your widget to the correct audience.

Understanding your Small Business Marketing Needs

A few important questions:

• Do you know your buyers' demographics? Where do they live? What's their household income?
• Why did your buyers initially choose your product or service? Are you using this reason in how you communicate?
• Do you consistently communicate with your prospects and clients now?
• Do you have enough leads and are enough of them converting to paying customers?
• Are you happy with your revenue and bottom line?

If you answered more “no” than “yes”, then marketing is a good investment in your small business.

Marketing Analytics and Insights Drive Results

According to Nielsen, the average marketing return on a $1 investment is $1.09. Would you like to earn $0.09 for each dollar spent after COGS and related expenses? A 9% increase to the bottom line is certainly a return that most investors would take.

What to Expect from your Small Business Marketing Efforts

As a seasoned marketer, it's my duty to inform you that there is no magical marketing bullet and that results do not happen overnight. However, by utilizing the DBV Marketing systematic approach, your small business will start to realize results in a few months.

In the end, if you have happy clients, you can grow your business. Let DBV Marketing help you realize your potential through insight driven, and ROI focused marketing.