Insights on lead generation, performance marketing, and growing your business.
Dan Vogel · May 22, 2026
More leads sounds like a good problem to have — until you look at your reject rates, conversion data, and actual revenue per lead. Here's why volume without quality is just expensive noise.
Read More →Dan Vogel · July 17, 2023 · Updated May 2026
The majority of leads you generate won't convert on the first touch. If you're only measuring immediate conversions, you're ignoring 60-80% of your pipeline. Here's how email nurturing recovers that revenue.
Read More →Dan Vogel · June 22, 2023
When starting to focus on Marketing, it's important to spend money and resources on the right areas.
Read More →Dan Vogel · June 15, 2023 · Updated May 2026
The most common mistake is dumping the entire budget into ad spend. The allocation that actually works is more nuanced — here's the framework we use with our partners.
Read More →Dan Vogel · October 30, 2018
As a decision maker, you should turn to your marketing strategy and analytics first before spending energy to mimic one-off successful campaigns to drive perceived quick hits.
Read More →Dan Vogel · October 23, 2018
If you are a running small business, please think of marketing as more than an expense. With the proper marketing management support, marketing will be implemented correctly and will provide a positive return on your investment.
Read More →Dan Vogel · September 27, 2018
If you are a running small or medium sized business, I hope there is a strong correlation between your desire to succeed and your need for insights.
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